{"title":"BORNTOSTANDOUT","description":"\u003cp\u003eFrom Seoul, in 2022, Jun Lim left a career in investment banking to pursue the one pursuit that had held his attention since adolescence: fragrance, entirely on his own terms. The house he founded, BORNTOSTANDOUT, is built on a single principle — that self-expression, however inconvenient, is the only worthy subject for perfumery. The bottles are the first statement: matte white forms drawn from the dignified silhouette of Joseon-era porcelain, interrupted by bold crimson type that names its compositions without apology. Each fragrance is commissioned from internationally acclaimed perfumers and rendered with genuine ambition — dense sillage, bold gourmand and animalic accords, and a complete indifference to what is safe. In a landscape of careful luxury, BORNTOSTANDOUT earns its place at Extrait as the house that says what others only imply.\u003c\/p\u003e","products":[{"product_id":"borntostandout-dirty-rice","title":"BORNTOSTANDOUT Dirty Rice","description":"\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDirty Rice opens with a dry, slightly nutty accord — almond lending a warm, marzipan-adjacent softness that sits in quiet contrast to bergamot's measured citrus precision. The heart is where the fragrance earns its name: basmati rice and milk together create a composition that is powdery, grain-like, and unexpectedly intimate — clean and warm all at once — with peony adding a soft floral lift that prevents the composition from becoming too dense. The drydown settles into musk and sandalwood, with cedar and vetiver adding dry woody depth, and cetalox contributing an ambergris-like, skin-melting quality that makes the sillage remarkably close and long-lasting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAn unconventional composition for those who approach fragrance as genuine self-expression — Dirty Rice is warm, considered, and quietly distinctive. It suits the everyday wearer who finds beauty in the unexpected, and wears their fragrance as something personal rather than performative.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0797\/5727\/9518\/files\/borntostandout_dirty_rice_notes.png?v=1779199604\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Extrait Australia","offers":[{"title":"100ml","offer_id":51868681371934,"sku":null,"price":260.0,"currency_code":"AUD","in_stock":false},{"title":"Tester 100ml","offer_id":51868681404702,"sku":null,"price":235.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/5727\/9518\/files\/BTSODirtyRice.png?v=1779199718"},{"product_id":"borntostandout-drunk-saffron","title":"BORNTOSTANDOUT Drunk Saffron","description":"\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDrunk Saffron opens with an immediate sense of warmth and indulgence — cognac's rich, caramelised, spirit-tinged accord pairing with the deep, dark sweetness of plum to create an opening that is opulent without pretence. The composition moves into a heart of considered complexity: saffron's golden, slightly metallic facet cuts through smooth leather with quiet authority, while coffee adds a bitter, roasted depth that anchors the whole accord with a certain nocturnal intensity. The drydown is warm and long-lasting — vanilla's creamy sweetness balancing musk's clean, skin-close quality, with patchouli providing the earthy, slightly resinous foundation that holds the sillage together for hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is a fragrance for those who wear their confidence easily — an evening signature suited to cooler months and occasions that call for presence. Drunk Saffron works equally as a statement for those who wear fragrance as art, not accessory.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0797\/5727\/9518\/files\/borntostandout_drunk_saffron_notes.png?v=1779281581\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Extrait Australia","offers":[{"title":"50ml","offer_id":51873380303134,"sku":null,"price":260.0,"currency_code":"AUD","in_stock":false},{"title":"Tester 50ml","offer_id":51873380335902,"sku":null,"price":230.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/5727\/9518\/files\/DrunkSaffron.png?v=1779282006"},{"product_id":"borntostandout-fig-porn","title":"BORNTOSTANDOUT Fig Porn","description":"\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFig Porn opens with a voluptuous accord of ripe fig and pear, lifted by a clean facet of bergamot that keeps the opening from tipping into sweetness. The heart is an assured floral composition — Turkish rose and peony in full, unhurried bloom, anchored by the dry, aromatic presence of cedar. The drydown resolves into a warm, resinous base: vanilla and amber lending depth and sillage, sandalwood adding a refined woodiness, with musk drawing it close to the skin in the final hours.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFor those who wear florals with intention — this is not delicate. It is opulent and considered, suited to evenings, intimate occasions, and any setting where a composition should be felt before it is seen. A signature for the collector who already knows what they like.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0797\/5727\/9518\/files\/borntostandout_fig_porn_notes.png?v=1779282109\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Extrait Australia","offers":[{"title":"50ml","offer_id":51873389052190,"sku":null,"price":260.0,"currency_code":"AUD","in_stock":false},{"title":"Tester 50ml","offer_id":51873389084958,"sku":null,"price":230.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/5727\/9518\/files\/FigPorn.png?v=1779282082"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/5727\/9518\/collections\/BDK_61f9527b-a474-439f-be19-e9db6f54bd04.png?v=1779198719","url":"https:\/\/extrait.com.au\/collections\/borntostandout.oembed","provider":"Extrait Australia","version":"1.0","type":"link"}